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Embrace the Dead End: Why "Hidden" Features Can Enhance Your User Experience

Most enterprise apps hide features users don't have access to or haven't paid for. Here's my explainer as to why you might not want to do that.

Embrace the Dead End: Why "Hidden" Features Can Enhance Your User Experience

Imagine this: A user stares at your interface, frustration etched on their face. They click buttons, scan menus, retrace their steps, all in a desperate search for what they need. You designed this beautiful, intuitive interface, so where's the disconnect?

I stumbled upon the answer after observing countless users, including myself, navigating various systems. The common culprit? Dead ends. Features hidden behind permissions, paywalls, or simply not implemented yet. Instead of gracefully informing users of these limitations, the interface offers false hope, leading to a frustrating dead end and unnecessary support tickets.

But what if we embraced these dead ends? Not as failures, but as opportunities for transparency and proactive guidance.

Here's why incorporating "dead ends" with clear next steps can benefit everyone:

For Users:

  • Clarity: Knowing what they can and can't do saves time and frustration. Clear explanations of limitations manage expectations and offer alternative solutions, like offline processes or contacting administrators.
  • Focus: A simplified interface with hidden, inaccessible features reduces cognitive load and helps users navigate with ease.
  • Support Reduction: Users spend less time searching for non-existent features, leading to fewer support tickets for you and them.

For Administrators:

  • Informed Decisions: Data on unaccessed features reveals user needs and informs decisions about future development and monetization.
  • Simplified Maintenance: Design becomes easier when features are shown or hidden based on access, reducing the impact of updates on layout and consistency.

For Choosers (Decision-makers):

  • Insights: User data on desired but inaccessible features becomes powerful marketing evidence, highlighting potential revenue streams from unlocking them.
  • Transparency: Showing limitations builds trust and avoids the disappointment of hidden costs or unexpected restrictions.

Think of dead ends as permission-denied screens, not design failures. They offer guidance, manage expectations, and provide valuable data. The result? A smoother user experience, improved support efficiency, and more informed business decisions.

So, don't shy away from dead ends. Embrace them as valuable tools for building a user-centric, future-proof interface. Your users, administrators, and business will thank you for it.

Random Quote

We prioritize learning over delivery to build evidence for our decisions

Jeff Gothelf

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