“Never memorize something you can look up”
“Assumption is the mother of all fuck ups”
“Be passionate about the problem not your solution”
“UX is like a joke. If you have to explain it, it's probably not that good*.”
“Clarity trumps consistency”
“A UI Designer's first design is their best design. A UX Designer's last design is their best”
“Working hard for something we don't care is called stress; Working hard for something we love is called passion.”
“To design an easy-to-use interface, pay attention to what users do not what they say.”
“One accurate measurement is worth more than a thousand expert opinions.”
“Your most unhappy customers are your greatest source of learning.”
“Any darn fool can make something complex. It takes a genius to make something simple.”
“The customer may not be right but they are never wrong”
“This is the new Darwinism: It's gone from who can deal with scarcity to who can deal with abundance”
“We prioritize learning over delivery to build evidence for our decisions”
“If you hang around a barbershop long enough you'll get a haircut”
“Innovation is very much a function of the number of experiments we can run”
“Begin with the end in mind”
“If A equals success, then the formula is A equals X plus Y and Z, with X being work, Y play, and Z keeping your mouth shut.”