Nir Eyal revealed how the tech giants were creating products that built habits with their users in Hooked. Now he's on a mission to help us remove the negative distractions in our lives that are so often associated with those platforms and products.
I had to check the total playtime because I just breezed through it, turns out it's just as long as your average book. I think that pays testament to its flowing narrative, how it segues and pulls back to the main takeaways along the way.
It is very tactical, a step change from Hooked, but it is still supplemented by the behavioural sciences that underpin the suggested actions.
What I found most distressing was just how relatable I found many of the scenarios described in the book. But I find it reassuring that I'm not the only person suffering from the infliction of distraction. Hopefully, it will inspire me to make more conscious choices about how I spend my time.
It's worth noting there are some problematic behaviours in my life that I know see as symptoms to different issues that have caused me to seek distraction, like writing this review. That's not to say writing reviews is bad, but I can now identify that the way in which I engaged in this activity wasn't on the terms that I should have set. Now I can go forward and utilise these new techniques to be, indestractable.
