Case study
This financial services company, that won't be named, is an organisation that has in place lots of levels of management, committees to approve deployments to production and lots and lots of up front planning. Things move slowly here and work gets bundled up to reduce the frequency of red tape. Users are leaving, going to products just seem to work better, with more modern UX and less technical issues. The competition is leaner, continousually releasing into their production environment. They are practicing straight to live deployments, users receive a continuous stream of small improvements. Our company however has long feedback loops, the velocity of ultimate truth (see Constable Curve) is as expensive as it can possibly be, no amount of 'great ux' can fix this, if the UX doesn't include how the business fundamentally operates.