Smarter Screen

  I was recommended this book by Ben Curtis @BIT andPete Kowalczyk now at Deliveroo. Getting to interface with the BIT was probably one of the best parts of working at the ESFA on a GDS project.   Anyway, Smarter Screen is another behavioral insights book and I particularly liked how it included some big bodies of work like the famous 'save more tomorrow' and more bleeding edge things like the tournament decision architecture.   Great read, really snappy and easy to follow.